AI SDR (Sales Development Representative)
Software that automates the top-of-funnel sales work a human SDR does — prospecting, personalized outreach, and follow-up sequencing — rather than assisting a rep who does it manually.
Traditional sales engagement tools help a human SDR send outreach faster; an AI SDR product runs the prospecting-to-first-meeting workflow with much less human involvement — researching a lead, drafting a personalized message, sending it, and handling replies or follow-ups autonomously. This is a newer, less consolidated category than sales engagement software, and buyers should distinguish genuine autonomous execution from what is really an AI-assisted drafting tool for a human-run sequence, since vendors market both under similar language.
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