Marketing Automation Platform
Software for running multi-step, triggered marketing campaigns (email, SMS, push) based on customer behavior — instead of one-off broadcast sends.
Marketing automation platforms let a team define behavioral triggers (signed up, abandoned cart, hit a usage milestone) and build multi-step journeys that respond automatically, typically across email, SMS, and push in one workflow builder. The category splits between platforms built primarily for e-commerce/transactional triggers and ones built around broader lifecycle/product-usage events, so fit depends heavily on the data source a team's triggers actually come from. Pricing is usually based on contact-list size or messages sent, which can grow substantially with list growth independent of feature usage.
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