ActiveCampaign
Customer experience automation platform combining email marketing, automation, CRM/sales, and SMS, with an official remote MCP server.
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ActiveCampaign is a customer experience automation (CXA) platform blending email marketing, marketing automation, CRM/sales automation, and SMS across Starter, Plus, Pro, and Enterprise tiers priced by contact volume and seats. Purchasing is self-serve via a 14-day free trial for most tiers, with Enterprise requiring a sales conversation; the company hosts an official remote MCP server for AI-agent integrations alongside a documented REST API v3. Founded in 2003 and headquartered in Chicago, ActiveCampaign is a private company that has raised venture funding from investors including Silversmith Capital Partners, Susquehanna Growth Equity, and Tiger Global.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Starter | Custom | Limited segmentation, 5 actions per automation, Basic integrations |
| Plus | Custom | Standard segmentation, Unlimited automation actions, Landing pages |
| Pro | Custom | Advanced segmentation, Unlimited AI/"Active Intelligence" access, Predictive content |
| Enterprise | Custom | Premium segmentation & integrations, SSO, Dedicated account team, Talk to Sales / custom plan |
Source: https://www.activecampaign.com/pricing
Agent-readiness
- Discoverability
- 55/100
- Machine-readable content
- 50/100
- Programmatic access
- 60/100
- MCP / agent support
- 70/100
- Self-serve transactability
- 55/100
- Transparency
- 65/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Yes
- Encryption in transit
- Yes
- Audit log
- Not publicly documented
- Pentest report
- Yes
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://trust.activecampaign.com.
FAQ
Does ActiveCampaign have a free tier?
No — ActiveCampaign does not offer a free tier as of 2026-07-26.
Can you buy ActiveCampaign without talking to sales?
Yes, ActiveCampaign can be purchased self-serve without a sales call.
Does ActiveCampaign have an official MCP (Model Context Protocol) server?
Yes, ActiveCampaign publishes an official MCP server (https://developers.activecampaign.com/mcp).
What compliance certifications does ActiveCampaign hold?
ActiveCampaign holds: SOC 2, ISO 27001, HIPAA, GDPR.
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.