Ada
Toronto-based Agentic Customer Experience (ACX) platform automating support across messaging, voice, and email since 2016.
Last verified:
Ada, headquartered in Toronto, Canada and founded in 2016 by Mike Murchison, provides an Agentic Customer Experience (ACX) platform that deploys AI agents across messaging, voice, and email for 350+ enterprise customers in 85+ countries. Its Developer Toolkit includes a documented REST API with a downloadable OpenAPI spec, SDKs, and an MCP Server that lets customers manage and improve their AI agent from workspaces like Claude or ChatGPT; its docs site also runs a public documentation-search MCP server and publishes an llms.txt index. Pricing is conversation-based (with a resolution-based option for some enterprises) but is not published; the site only offers a free consultation booking, and purchasing requires a sales conversation.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Custom / Enterprise | Custom | Messaging, voice & email AI agents, Playbooks, Enterprise integrations (Zendesk, Salesforce, ServiceNow), Developer Toolkit (APIs, SDKs, MCP Server), Continuous performance optimization / safety controls |
Source: https://www.ada.cx/pricing
Agent-readiness
- Discoverability
- 65/100
- Machine-readable content
- 75/100
- Programmatic access
- 70/100
- MCP / agent support
- 55/100
- Self-serve transactability
- 10/100
- Transparency
- 40/100
Security & compliance
- SSO / SAML
- Not publicly documented
- Encryption at rest
- Not publicly documented
- Encryption in transit
- Not publicly documented
- Audit log
- Yes
- Pentest report
- Yes
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://www.ada.cx/platform/trust/.
FAQ
Does Ada have a free tier?
No — Ada does not offer a free tier as of 2026-07-27.
Can you buy Ada without talking to sales?
No — Ada requires a sales call to purchase.
Does Ada have an official MCP (Model Context Protocol) server?
Yes, Ada publishes an official MCP server.
What compliance certifications does Ada hold?
Ada holds: SOC 2 Type II, HIPAA, GDPR, PCI DSS, AIUC-1.
Reviews
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-27. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.