Amplitude
Digital analytics platform for product, experimentation, and behavioral data, with a native GA MCP server for AI agents.
Last verified:
Amplitude is a digital analytics platform covering product analytics, experimentation, session replay, and guides & surveys, used to understand user behavior across web and mobile products. Founded in 2012 by Spenser Skates and Curtis Liu (public launch in 2014), headquartered in San Francisco, and public on Nasdaq (AMPL) via a September 2021 direct listing, Amplitude prices on tracked event volume with a permanent free tier and self-serve Plus plan, reserving Growth and Enterprise tiers for sales-negotiated contracts. It has shipped an official, generally-available hosted MCP server (mcp.amplitude.com) available to all customers, including free-tier users.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Free | $0/monthly | Core Product Analytics, AI Agents & MCP access, Limited Experiments, Guides & Surveys, 10K monthly session replays |
| Plus | Custom | Custom events, 20 behavioral cohorts, Alerts & heatmaps, 2-year data retention |
| Growth | Custom | Advanced behavioral exploration, SSO & project permissions, 20K monthly session replays |
| Enterprise | Custom | Unlimited projects, RBAC & advanced user management, Data access controls, 50K monthly session replays |
Source: https://amplitude.com/pricing
Agent-readiness
- Discoverability
- 90/100
- Machine-readable content
- 90/100
- Programmatic access
- 85/100
- MCP / agent support
- 90/100
- Self-serve transactability
- 65/100
- Transparency
- 80/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Yes
- Encryption in transit
- Yes
- Audit log
- Yes
- Pentest report
- Not publicly documented
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://trust.amplitude.com.
FAQ
Does Amplitude have a free tier?
Yes, Amplitude offers a free tier or free trial.
Can you buy Amplitude without talking to sales?
Yes, Amplitude can be purchased self-serve without a sales call.
Does Amplitude have an official MCP (Model Context Protocol) server?
Yes, Amplitude publishes an official MCP server.
What compliance certifications does Amplitude hold?
Amplitude holds: SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018.
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.