Braze
Cloud customer engagement platform for cross-channel messaging, journey orchestration, and AI-powered personalization.
Last verified:
Braze is a publicly traded (Nasdaq: BRZE) customer engagement platform that lets brands orchestrate email, push, SMS, WhatsApp, in-app, and web messaging journeys driven by real-time customer data. It uses an Action Credits and Monthly Active User (MAU) based pricing model rather than public list prices, and pricing is negotiated per contract via sales. Originally founded as Appboy in 2011, Braze is headquartered in New York City and serves customers from early-stage startups to large enterprises across retail, financial services, media, and travel.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Braze Go | Custom | For early-stage growth teams, Cross-channel messaging basics, Journey orchestration |
| Braze Select | Custom | Scaling engagement across more channels, Enhanced security features |
| Braze Pro | Custom | Advanced BrazeAI capabilities, Deeper personalization features |
| Braze Enterprise | Custom | Engagement at massive scale, Custom SLAs and dedicated support, Advanced governance/security |
Source: https://www.braze.com/pricing
Agent-readiness
- Discoverability
- 65/100
- Machine-readable content
- 70/100
- Programmatic access
- 60/100
- MCP / agent support
- 15/100
- Self-serve transactability
- 20/100
- Transparency
- 45/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Yes
- Encryption in transit
- Yes
- Audit log
- Yes
- Pentest report
- Not publicly documented
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://www.braze.com/product/trust.
FAQ
Does Braze have a free tier?
No — Braze does not offer a free tier as of 2026-07-26.
Can you buy Braze without talking to sales?
No — Braze requires a sales call to purchase.
Does Braze have an official MCP (Model Context Protocol) server?
Not as of 2026-07-26 — no official MCP server was found.
What compliance certifications does Braze hold?
Braze holds: SOC 2 Type II, ISO 27001, HIPAA, GDPR, CCPA.
Reviews
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.