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Payroll, Benefits & HR for SMBsOrganic listing

Gusto

Self-serve payroll, benefits, and HR platform for small businesses, with published per-tier pricing and an embedded payroll API.

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Gusto is a people platform built for small and growing businesses that combines payroll, benefits administration, and HR tools in a single self-serve product. Founded in 2011 (originally as ZenPayroll) and headquartered in San Francisco, Gusto has grown to serve more than 500,000 businesses and reached a $9.3B valuation by mid-2025. Beyond its core SMB product, Gusto offers Gusto Embedded, a developer-facing payroll API with self-serve sandbox access, official SDKs in multiple languages, and a beta MCP server for AI coding assistants.

Pricing

TierPriceKey features
Simple$6/monthlySingle-state payroll, Unlimited payroll runs, Federal & state tax filings, Basic PTO tracking
Plus$12/monthlyMulti-state payroll, Next-day direct deposit, Time tracking, Everything in Simple
Premium$22/monthlyDedicated Service Advisor, Certified HR experts, Performance & compensation management, Custom reports, Priority support
Pay Myself (Contractor Only)$6/monthlyDomestic contractor payments, 4-day pay, 1099 filing

Source: https://gusto.com/product/pricing

Agent-readiness

81/100
Discoverability
80/100
Machine-readable content
85/100
Programmatic access
85/100
MCP / agent support
75/100
Self-serve transactability
85/100
Transparency
75/100

Security & compliance

SOC 1SOC 2HIPAA
SSO / SAML
Not publicly documented
Encryption at rest
Yes
Encryption in transit
Yes
Audit log
Not publicly documented
Pentest report
Not publicly documented

"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://gusto.com/security.

FAQ

Does Gusto have a free tier?

No — Gusto does not offer a free tier as of 2026-07-26.

Can you buy Gusto without talking to sales?

Yes, Gusto can be purchased self-serve without a sales call.

Does Gusto have an official MCP (Model Context Protocol) server?

Yes, Gusto publishes an official MCP server (https://docs.gusto.com/embedded-payroll/docs/dev-assistant-mcp).

What compliance certifications does Gusto hold?

Gusto holds: SOC 1, SOC 2, HIPAA.

Reviews

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Methodology & disclosure

Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.