Klaviyo
Ecommerce-focused email and SMS marketing automation platform with deep Shopify/BigCommerce integrations and an official MCP server.
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Klaviyo is a marketing automation platform purpose-built for ecommerce and consumer brands, unifying email, SMS, and customer data into a single profile-based system with AI-assisted content (Composer) and predictive analytics. It offers a permanent free tier plus usage-based Email and Email+SMS plans that scale with contact/profile counts, and ships an official beta Model Context Protocol server for AI agent integration. Klaviyo was founded in 2012, is headquartered in Boston, and went public on the NYSE (KVYO) in September 2023.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Free | $0/monthly | No time limit while under contact/usage limits, Basic Customer Hub/Helpdesk, AI content credits included |
| Custom | Unlimited email sends (tier-dependent), Advanced segmentation & flows, A/B testing, Predictive analytics | |
| Email + SMS | Custom | Everything in Email plan, SMS & MMS marketing, Combined email+SMS automation flows |
| Enterprise / Professional Services | Custom | Priority support tiers from $500/mo to $1,800/mo, Dedicated success/professional services, Talk to Sales |
Source: https://www.klaviyo.com/pricing
Agent-readiness
- Discoverability
- 90/100
- Machine-readable content
- 75/100
- Programmatic access
- 85/100
- MCP / agent support
- 90/100
- Self-serve transactability
- 75/100
- Transparency
- 85/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Yes
- Encryption in transit
- Yes
- Audit log
- Not publicly documented
- Pentest report
- Not publicly documented
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://trust.klaviyo.com.
FAQ
Does Klaviyo have a free tier?
Yes, Klaviyo offers a free tier or free trial.
Can you buy Klaviyo without talking to sales?
Yes, Klaviyo can be purchased self-serve without a sales call.
Does Klaviyo have an official MCP (Model Context Protocol) server?
Yes, Klaviyo publishes an official MCP server (https://developers.klaviyo.com/en/docs/klaviyo_mcp_server).
What compliance certifications does Klaviyo hold?
Klaviyo holds: SOC 2 Type II, ISO 27001, ISO 27017, PCI DSS, GDPR, CCPA.
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.