Luma AI
Multimodal generative AI company behind Dream Machine and the Ray video-generation models, with a pay-as-you-go developer API.
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Luma AI (Luma Labs) is a San Francisco-based generative AI company known for Dream Machine, its consumer video-creation app, and Ray 3.2 / Uni-1.1, its underlying video and image generation models available via a pay-as-you-go developer API. Subscription plans center on monthly credits for individuals and teams, while enterprise buyers get dedicated capacity, SSO, and custom fine-tuning through a sales-assisted process. Luma raised a $900M Series C in November 2025 led by HUMAIN to fund a large compute buildout (Project Halo) alongside international expansion into London and Riyadh.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Plus | $30/monthly | Luma and third-party image/video models, Guest editing access, Commercial use |
| Pro | $90/monthly | Everything in Plus, 4x usage with Luma Agents |
| Ultra | $300/monthly | Everything in Pro, 15x usage with Luma Agents |
| Team & Enterprise | Custom | Team management and project organization, Usage analytics, SSO, Enterprise commitments, custom fine-tuning |
| Developer API (Ray3.2 / Uni-1.1) | Custom | Ray3.2 1080p T2V: $1.20 per 5s, $3.60 per 10s, Uni-1.1 image: from $0.0404 (standard) / $0.10 (Max) at 2K, Dedicated capacity plans with SLAs (4-unit minimum) for enterprise |
Source: https://lumalabs.ai/dream-machine/pricing
Agent-readiness
- Discoverability
- 55/100
- Machine-readable content
- 65/100
- Programmatic access
- 82/100
- MCP / agent support
- 20/100
- Self-serve transactability
- 78/100
- Transparency
- 45/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Not publicly documented
- Encryption in transit
- Yes
- Audit log
- Not publicly documented
- Pentest report
- Not publicly documented
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology.
FAQ
Does Luma AI have a free tier?
No — Luma AI does not offer a free tier as of 2026-07-27.
Can you buy Luma AI without talking to sales?
Yes, Luma AI can be purchased self-serve without a sales call.
Does Luma AI have an official MCP (Model Context Protocol) server?
Not as of 2026-07-27 — no official MCP server was found.
Reviews
No reviews yet for Luma AI. Be the first to submit a verified review.
Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-27. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.