Marketo Engage (Adobe)
Adobe's enterprise marketing automation suite for lead management, email, and B2B account-based marketing.
Last verified:
Marketo Engage is Adobe's enterprise marketing automation platform, widely used for B2B lead management, nurture campaigns, email marketing, and account-based marketing, with deep integration into the broader Adobe Experience Cloud. Pricing is entirely custom and quote-based across its four packaged tiers (Growth, Select, Prime, Ultimate), sized by database/contact volume, and is sold exclusively through an Adobe sales engagement rather than self-serve checkout. Originally founded in 2006 and taken private by Vista Equity Partners in 2016, Marketo was acquired by Adobe in 2018 for roughly $4.75 billion.
Pricing
| Tier | Price | Key features |
|---|---|---|
| Growth | Custom | Core email and lead management, Basic reporting |
| Select | Custom | Expanded automation and scoring, Multi-channel campaigns |
| Prime | Custom | Account-based marketing, Advanced analytics |
| Ultimate | Custom | Full ABM and predictive audiences, Deepest Adobe Experience Cloud integration |
Source: https://business.adobe.com/products/marketo/marketo-engagement.html
Agent-readiness
- Discoverability
- 25/100
- Machine-readable content
- 30/100
- Programmatic access
- 20/100
- MCP / agent support
- 10/100
- Self-serve transactability
- 10/100
- Transparency
- 25/100
Security & compliance
- SSO / SAML
- Yes
- Encryption at rest
- Yes
- Encryption in transit
- Yes
- Audit log
- Yes
- Pentest report
- Not publicly documented
"Not publicly documented" means Crail found no public evidence either way — not a confirmed absence. See our methodology. Trust center: https://www.adobe.com/trust.html.
FAQ
Does Marketo Engage (Adobe) have a free tier?
No — Marketo Engage (Adobe) does not offer a free tier as of 2026-07-26.
Can you buy Marketo Engage (Adobe) without talking to sales?
No — Marketo Engage (Adobe) requires a sales call to purchase.
Does Marketo Engage (Adobe) have an official MCP (Model Context Protocol) server?
Not as of 2026-07-26 — no official MCP server was found.
What compliance certifications does Marketo Engage (Adobe) hold?
Marketo Engage (Adobe) holds: SOC 2 Type II, ISO 27001, GDPR.
Reviews
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Methodology & disclosure
Data verified via agent crawled, last checked 2026-07-26. Agent-readiness methodology version crail-ar-v0.1. No vendor payment influences these scores — see our methodology page.