CRM (Customer Relationship Management)
The system of record for a company's contacts, deals, and customer interactions — the shared source of truth sales, marketing, and support teams work from.
A CRM tracks every account, contact, and deal through its lifecycle, giving sales, marketing, and support a shared view of a customer relationship instead of siloed spreadsheets or inboxes. Modern buying decisions in this category increasingly hinge on the API/data layer as much as the UI: how easily data flows in and out via API, whether the vendor publishes an MCP server or similar agent-facing access, and how customizable the object model is without needing a systems integrator. Pricing is almost always per-seat, and enterprise tiers frequently gate advanced customization and API rate limits behind a sales conversation.
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